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BEACHCOMBER
App, User Experience
Design Brief
This project creates an application for the activity of beachcombing. People can not only learn the relevant knowledge of beachcombing, but also use it in the process of beachcombing. Most importantly, it subtly promotes environmental protection of the ocean.
Background
On Earth, oceans cover approximately 71% of the Earth's surface, but humans have only explored 5% of the oceans. It is the collective name for the most extensive body of water on Earth. The earth's surface area is 510 million square kilometers, of which 71% is ocean and 29% is land.
⚠️ Environmental Damage
Currently, humans produce about 430 million tons of plastic every year, two-thirds of which quickly becomes waste. Studies show that large amounts of plastic waste are polluting lakes, rivers and oceans. If no effective action is taken, it is expected that 23 to 37 million tons of plastic waste will enter aquatic ecosystems every year by 2040, equivalent to 50 kilograms of plastic waste for every meter of coastline around the world.
Beachcombing
In addition, the popularity of the activity among the entire new generation of young people is gradually increasing. Regardless of the fact that the older generation of coastal residents once made a living by fishing for seafood, today's young people have regarded it as a recreational activity. Taking China as an example, a large number of different videos of people beachcombing have emerged on major social media.This kind of video gets a lot of views. After watching these videos, people said they were "very relieved" or "learned a lot of biological knowledge they didn't know before", which made them want to go to the beach to explore by themselves.
Research
It is known from the above data. First of all, most people are very interested in beachcombing. Secondly, most people who have participated in beachcombing had a bad experience due to inconvenient access to information. Finally, most people are aware of environmental issues, but action is still not enough.
Persona
Zining
Age: 27; Profession: Racer
Status: Single; Location: Weihai, China
About: Zining's work requires a high degree of concentration, so he likes to engage in some relaxing activities during his breaks, such as playing basketball or other sports. He doesn't know much about beachcombing, but he has some common sense about the ocean. He once tried to beachcomb, but he didn't gain much.
Needs: Exact information about fishable organisms on target beaches What kind of fishing gear does he need to bring Knowledge about marine life related to seasonality.
Attitudes towards marine environmental protection: Weihai, where I live, is actually pretty good. There isn't much garbage. But I have been to the beach in Beidaihe, and there is a lot of garbage there. After seeing it, it affected my mood for the whole day. The situation was very bad.
Pain points: Can't catch many creatures.
Jiaqi
Age: 21; Profession: Bank staff
Status: Single; Location: Beijing, China
About: Jiaqi likes animals and is a caring person. Although she lives in an inland city, she also yearns for the sea. She had been anxious for a while and accidentally discovered a video of people going to sea on social media. These videos made her happy.
Needs: Knowledge related to catching the sea and getting ready for the trip A place where she can do sea catching activities. Creatures that can be caught.
Attitudes towards marine environmental protection: I have been to the seaside in Hebei and Tianjin. Although I only walked two kilometers on the beach, I also found a lot of garbage along the way. There are mineral water bottles in the crevices of the rocks and disposable shoe covers in the sand. The trash cans are obviously not far away. I don't know why they are thrown on the beach.
Pain points: I don't know where to start to learn about beachcombing.
Design
Experience map
Wireframe
UI
Users can select the beach they want to go to on the map and enter the detailed page by clicking on the shell icon. After entering, users can view photos of the beach environment, the creatures that can be captured, and capture methods and tools.
Users can upload photos of themselves picking up garbage at the beach in exchange for gold coins, which can unlock some hidden features.
Biometrics is an important feature that tells the user a basic introduction to the creature. However, this function has a daily limit and needs to be unlocked through coins.
This function can tell users what creatures you can catch on this beach
Other page displays include chat page，discovery page and posting page.